Posts Tagged writing style
Media/Impact: An Introduction to Mass Media
Product Description
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive… More >>
Media/Impact: An Introduction to Mass Media
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Management Information Systems with student CD and MISource 2007
Product Description
Chapters cover what instructors want students to know about MIS while Extended Learning Modules (XLMs) show students what they can do with MIS. A contemporary writing style and a wealth of examples engage students like no other MIS text. Arranged with chapter opening cases that highlight how an organization has successfully implemented many of the chapter’s concepts and chapter closing cases that help students apply what they just learned gives students the hand… More >>
Management Information Systems with student CD and MISource 2007
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Microeconomics: Coursecompass Access Card
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This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cos… More >>
Microeconomics: Coursecompass Access Card
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