Posts Tagged Media

Yes We Did! An inside look at how social media built the Obama brand

  • ISBN13: 9780321631534
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days th… More >>

Yes We Did! An inside look at how social media built the Obama brand

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Media/Impact: An Introduction to Mass Media

Product Description
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive… More >>

Media/Impact: An Introduction to Mass Media

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The Creation of the Media: Political Origins of Modern Communication

  • ISBN13: 9780465081943
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A sweeping social history of the political roots of the information age, by one of this country’s most distinguished public intellectuals, the Pulitzer Prize-winning author of The Social Transformation of American Medicine. America’s leading role in today’s information revolution may seem simply to reflect its position as the world’s dominant economy and most powerful state. But by the early nineteenth century, when the United States was neither a world power nor a … More >>

The Creation of the Media: Political Origins of Modern Communication

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