• ISBN13: 9780321631534
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days th… More >>

Yes We Did! An inside look at how social media built the Obama brand

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