Product Description
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive… More >>
Media/Impact: An Introduction to Mass Media
Tags: currency, electronic media, Ethics, Introduction, magazines, Mass, mass media channels, Media, media impact, Media/Impact, new edition, newspapers, social implications, visual appeal, writing style
#1 by 2%Milk on February 7, 2010 - 1:24 am
WARNING- New Edition came out in Feb.’09…
This publisher, and author(more like assembler of other peoples work)adds a few paragraphs every 6 months, and reissues another edition just to extract another ~$100 for a textbook that is a 400 page paperback that is an assemblage of other peoples work. This makes the used value essentially ZERO.
Students can’t afford to be ripped off by predatory publishers, and authors like this.
Shame, Shame Wadsworth Publishing, Cengage Publishing, and Shirley Biagi
Rating: 1 / 5
#2 by Anonymous on February 7, 2010 - 1:25 am
I swear, this book is the worst book ever for Mass Communications because it’s just a bunch of articles about what might be the case of mass media in the future. If i didn’t need the book for a college course, I would never have bought it
Rating: 1 / 5
#3 by R. Scholz on February 7, 2010 - 3:56 am
The book was here in 5 days and every one in the class including the teacher can’t believe the price I got for it. Worked out just great and the teacher is going to buy the book from me.
Rating: 5 / 5
#4 by Mon Khat on February 7, 2010 - 6:03 am
The text book is great for a general overview text for any freshman level course text. Gread for journalism, print, online, TV and any other course geard towards these feilds.
Rating: 4 / 5
#5 by Crissy on February 7, 2010 - 8:54 am
The book was in great shape! I needed it for an online class and didn’t know i needed a specific “code” that was supposed to come with the book to take the class online. The book was about $70 which saved me money, but then I had to buy a $40 “code” that didn’t come with it. If I could’ve done it all over again, I wouldn’t have bought it online. Careful if you are using the book for an ONLINE class. Otherwise, the book was a grrreat buy!
Rating: 3 / 5